06 December 2009

Redirect and Intention

So, once again, it's been a while since posting something up here. My apologies. Sincerely.

Over the past couple of months, I have been working on a number of projects involving social media at various levels, copy writing and ad creation, brand management, positioning and creative strategy. Needless to say, I have spent a fair bit of time reexamining my own personal brand; that which those of you who follow me know as "RocketFuelSushi".

As a result, I have started to focus my intention for the purpose of this blog as well as the eventual redesign of the aesthetic interface. This blog began as a way for me to put my voice out there and to sort of force myself into a place where I was regularly "publishing" myself in some form or another. As a result of this somewhat nebulous goal, the content has ranged from deeply personal and cathartic to the cursory to relatively mundane style-experiments and pseudo-political rantings.

Over the past couple of months, I have been very concerned with content strategy, appropriate positioning, creating relevant content and creative strategy. As a result, I have begun to rethink my approach to this blog.

As a result, I hope to begin over the coming weeks to provide more quality content as well as a redesigned face and more pretty pictures for you to look at and some shots of the work we've been churning out at the studio.

Some of the changes you can expect over the coming weeks and months are: more regular, targeted articles; a new face; a new home (this blog will soon become attached to the coming www.rocketfuelsushi.com); feeds and links to Facebook and Twitter; and etcetera...

So, although this is really just a teaser, keep an eye peeled for upcoming changes and possibly, just possibly, some products and new work. Thanks for staying tuned and taking an interest!