Tryit

We've all heard "try it, you'll like it" before, generally as kids, usually in some relation to vegetables. So parents and babysitters everywhere should be ecstatic when they see Tryit coming. Tryit is a character devised for the packaging of Try It, You'll Like It, a new spice rub from Peter Dockendorf, mixed specifically for the vegetable-stubborn child in mind. For anyone unfamiliar with Pete, he's a retired chef and up and coming blogger who also happens to make the best general purpose hot sauce on the planet, Nogginflogger. I'm not sure what the long-term plans are for Try It, but you'll want to look for this character on the shelves. 

Incidentally, this piece also happens to fit with this week's Illustration Friday theme, "Jump". (Those wings don't give Tryit real flight, but more of an extended hop. Think of a chicken rather than a dove.)